The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
Tag: Naming Rights
Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway
Subway, the new naming rights partner of Football Australia’s men’s national football teams, activated its official tie-up with the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys through an on-pitch, in-store and digital ‘Football and Footlongs’ initiative which kicked off at the Socceroos Centenary and Farewell Match at Suncorp Stadium in Brisbane on… Continue reading Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway
WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home. The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Rob Lowe, Danny Trejo, Precious Ares , Rams Mascot & ‘#1 Fan’ Front New Sofi Stadium Membership Drive
A new digital campaign from the new SoFi Stadium features avowed Rams fan Danny Trejo, an enthusiastic Rob Lowe, local Inglewood woman Precious Ares and the Rams’ team mascot Rampage all exploring the new home of the two LA NFL teams the Rams and the Chargers. The light-hearted creative see Ares, a long-standing SoFi… Continue reading Rob Lowe, Danny Trejo, Precious Ares , Rams Mascot & ‘#1 Fan’ Front New Sofi Stadium Membership Drive
T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign
At the start of the new 2019 baseball season, MLB sponsor t-Mobile launched an Opening Day campaign centered around its new stadium naming rights deal at the Seattle Mariners ‘T-Mobile Park’. The video led creative, launched on 28 March on ESPN during its telecast of the season opening match up between the Mariners v… Continue reading T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign
Aviva Ireland Campaign Fronted By Sports Stars Keane, O’Driscoll & Stadium Sponsorship
Late September saw the launch of a major new integrated marketing campaign from Aviva Ireland fronted by two legends of Irish sport (Roy Keane and Brian O’Driscoll) and featuring the nation’s national stadium which the brand holds the naming rights to. The multi-platform, multi-phase initiative – which spans cinema, television, OOH, digital and social… Continue reading Aviva Ireland Campaign Fronted By Sports Stars Keane, O’Driscoll & Stadium Sponsorship
Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
With the objective of changing brand perceptions, Hyundai’s Winter Olympic pavilion aims to turn heads and change my minds by creating the darkest space to light a path towards a brighter future. Sitting at the heart of the host city’s Olympic Plaza, the Korean car giant’s Olympic experience is dark…very dark. The jet… Continue reading Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
As the college football season (and the NFL) get underway, Nissan rolls out the latest version of its multi-platform campaign (run in harness with ESPN) called ‘The Nissan Heisman House’. Now in its fifth year, the automaker (and the broadcaster)’s activation unites an impressive phalanx of 14 Heisman Trophy winners in no less than 20… Continue reading Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
Levi’s Stadium Art Collection Unveiled In 49ers New Home
The new, ultra hi-tech home of the San Francisco 49ers, Levi’s Stadium, has launched a new art collection with more than 200 works. The collection – called the Art Collection at Levi’s® Stadium – is an innovative creative partnership between the team, sponsors, the local authority and Sports & The Arts (SATA). Tracie… Continue reading Levi’s Stadium Art Collection Unveiled In 49ers New Home
FedEx NFL Campaign Focuses TVCs On Delivery Manager
For the past 10 years during which FedEx has been an official partner of the NFL its previous campaigns have focused on the FedEx NFL Air & Ground Players of the Week. But whilst it continues to back this fan-voting segment on the NFL’s website, the 2013 NFL season sees the logistics giant… Continue reading FedEx NFL Campaign Focuses TVCs On Delivery Manager
Swedbank’s CSR ‘Friendship Arena’ Naming Rights Move
The new Swedish nation stadium, which was officially opened on 14 November with a friendly football match between Sweden and England, was originally slated to be called the Swedbank Arena. But it has recently been renamed the Friends Arena after the bank prioritised its partnership with Swedish anti-bullying charity Friends over its own brand.… Continue reading Swedbank’s CSR ‘Friendship Arena’ Naming Rights Move
Samsung Sponsors Spanish Metro & Renames Station
Probably the most controversial sponsorship in Spain this week saw consumer electronics giant Samsung sponsor Madrid’s most famous metro station Puerto del Solo. The deal sees the station rebranded as ‘Sol Galaxy Note’. In addition to the core naming rights of the station which sits right at the centre of Madrid’s metro system the… Continue reading Samsung Sponsors Spanish Metro & Renames Station
