June saw oil distribution company Certa Ireland roll out the first ever above-the-line sponsor ad campaign for Ireland’s Women’s Cricket Team which was titled ‘Breaking Boundaries’ and which brings to life the brand’s belief that ‘with the right energy and determination we can always push forward’. Certa, part of DCC plc, is a new… Continue reading Certa ‘Breaking Boundaries’ Is First Sponsor Campaign For Irish Women’s Cricket
Tag: Gas
‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which targeted female home decision makers and increased brand awareness, affinity and acceptance and drove sales via supporting and growing women’s football across the province. Territory:… Continue reading ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
British Gas Backs British Swimming With ‘Free Swims’
British Gas continues to leverage its position as the principle partner for British Swimming with its integrated ‘Free Swims For Britain’ campaign. Brand ambassador and star British Olympic swimmers Rebecca Adlington and Keri-Anne Payne front the campaign creative. The central TV spot uses Psyop animation to create realistic cartoon depictions of the… Continue reading British Gas Backs British Swimming With ‘Free Swims’
EDF 2012 ‘Thank Yous’: Deflecting Cost Criticism?
EDF Energy, a London 2012 Tier One domestic sponsor and LOCOG’s sustainability partner, has launched a new ‘Thank yous’ initiative – the latest phase of its Olympic sponsorship work. Effectively the utilities brand is opening up a monthly prize draw offering prizes including VIP tickets to the Olympics games. The strategy is an all-inclusive… Continue reading EDF 2012 ‘Thank Yous’: Deflecting Cost Criticism?
