On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old professional skateboarder Sky Brown. The Team GB Olympic medallist fronts a mobile augmented reality experience which enables children to wear Sky Brown’s own helmet in photographs… Continue reading Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
Tag: Photo
Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Leveraging RBS 6 Nations fever around of Ireland’s 25 February game against France, shirt sponsor Vodafone produced an advertiser-funded programme (AFP) called ‘Four Days In November’: a documentary about Ireland Rugby’s historic first ever win against New Zealand. To mark the IRFU’s showpiece home game at in the Aviva, RTÉ screened the 52-minute fly-on-the-wall… Continue reading Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Land Rover Activates Lions Partnership Via ‘We Deal In Real’ Grassroots Club Tour & NZ Trip Competition
Land Rover activates its British & Irish Lions sponsorship by tasking coach Warren Gatland to scout out the most passionate grassroots rugby fans and to reward them with a trip to New Zealand for the upcoming Lions tour. On this scouting mission, British & Irish Lions coach Gatland is joined by Lions legends Brian O’Driscoll, Martin… Continue reading Land Rover Activates Lions Partnership Via ‘We Deal In Real’ Grassroots Club Tour & NZ Trip Competition
T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Activating around October’s Major League Baseball postseason, MLB telecoms sponsor T-Mobile aims to hit a home run with its #UnlimitedBaseball contest. Linked to its unlimited data T-Mobile ONE offering, this fan-focused competition invites baseball lovers to share just how much they love America’s game. To enter, fans are incentivised to post a video… Continue reading T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
As the first tennis major of the year grinds into gear, Australian Open major sponsor Kia Motors are inviting tennis fans to join its Fan Of The Day image-led initiative and boost engagement and excitement. Every day throughout the tournament Kia is looking for the most conspicuous and enthusiastic fans at Melbourne Park and awarding… Continue reading Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
Marmite’s Interactive Oxford Street Christmas Lights
Love it or hate it, even London’s beloved Oxford Street Christmas lights are a sponsorship platform these days. And nothing says Christmas quite like flying elves carrying yeast extract spread! But at least this year there was an innovative element of consumer interaction, participation and even a nod to consumer-control within Marmite’s 2012 festive… Continue reading Marmite’s Interactive Oxford Street Christmas Lights
