August saw the Ashes rivalry between the Australian and English cricket teams, the longest running rivalry in international sport, cross over into the world of yeast extract spreads as Marmite went to bat against Aussie rival Vegemite over breakfast supremacy. The titanic spread ‘spoof’ struggle started ahead of the Ashes when UK brand Marmite… Continue reading Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
Tag: Marmite
Marmite’s Interactive Oxford Street Christmas Lights
Love it or hate it, even London’s beloved Oxford Street Christmas lights are a sponsorship platform these days. And nothing says Christmas quite like flying elves carrying yeast extract spread! But at least this year there was an innovative element of consumer interaction, participation and even a nod to consumer-control within Marmite’s 2012 festive… Continue reading Marmite’s Interactive Oxford Street Christmas Lights
