A Dove Men+Care ‘Hug Team’ took to the streets of Philadelphia in the days after Super Bowl LVII to give confident, supporting hugs to Eagles’ fans in need of support as part of the male grooming brand’s ongoing US #HugLikeADoveMan initiative. The street activation, developed with agency Edelman USA, leveraged the Big Game loss… Continue reading Dove Men+Care Tackle Underarm Confidence Via #HugLikeADoveMan Philly Post-Super Bowl Campaign
Tag: Street Team
Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
August saw the Ashes rivalry between the Australian and English cricket teams, the longest running rivalry in international sport, cross over into the world of yeast extract spreads as Marmite went to bat against Aussie rival Vegemite over breakfast supremacy. The titanic spread ‘spoof’ struggle started ahead of the Ashes when UK brand Marmite… Continue reading Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
As host nation Japan prepares for an unprecedented influx of visitors for the upcoming 2019 Rugby World Cup and then the Tokyo 2020 Olympics and Paralympics, AIG launched an integrated campaign leveraging its shirt sponsorship with the New Zealand All Blacks that sets out to educate foreign travellers ‘How Not To Drive In Japan’. … Continue reading AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
US Open property owner the United States Tennis Association’s (USTA) multi-platform campaign promoting the 2016 tournament asks fans the question ‘You In?’ No one, of course, wants to be ‘out’ and that’s one key insight around which agency McGarry Bowen Chicago developed the promotional initiative that aims to drive awareness, excitement and ticket sales.… Continue reading USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
Team USA sponsor and official outfitter Ralph Lauren has launched its first ever TV spot activating its Olympic related rights The 30-second anthemic and patriotic commercial is fronted by six Team USA athlete ambassadors: including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs. Ttitled ‘My Time to Be… Continue reading Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
UK Supermarket Iceland #PowerOfFrozen Euro 2016 Iceland FA Sponsorship
The UK frozen food retailer Iceland has, in a simple name synergy strategy, sponsored the Iceland football team at UEFA Euro 2016 with a campaign that aims to encourage British football fans to support Iceland as their ‘second team’ for the tournament. The initial idea came after fans used Twitter to send congratulatory messages… Continue reading UK Supermarket Iceland #PowerOfFrozen Euro 2016 Iceland FA Sponsorship
Ricoh’s #2PoliteForBusiness ATP World Tour Finals Ticket Giveaway
ATP Platinum Partner Ricoh despatched a street team of suited-and-booted ‘Polite Businesspeople’ to walk the streets of London and offer tennis fans a chance to win tickets to the sold-out ATP World Tour Finals at the O2 Arena. The traditionally-dressed City-style brand ambassadors – wearing bowler hats and pin-stripe suits – walked the streets… Continue reading Ricoh’s #2PoliteForBusiness ATP World Tour Finals Ticket Giveaway
BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
Baseball is a game about tradition, part of America’s culture and full of personal memories – that is the insight behind Major League Baseball (MLB) sponsor Bank Of America’s #MLBMemoryBank. This campaign asks baseball lovers to share their favourite memories and celebrate America’s favourite pastime. It asks ‘Do you remember your first no… Continue reading BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
