February saw heritage brand Adidas Spezial rolled out a meditative, four-minute film fronted by British actor Stephen Graham, featuring seven new footwear styles and shot in the stunning Icelandic Fjords. The apparel ad campaign sees Graham meander through Iceland’s stunning landscapes as the ethereal scenery sets up conversations between the actor and Director Friðrik… Continue reading Adidas Spezial Short Film Sees Stephen Graham Mesmerised By Icelandic Magic
Tag: Iceland
Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition: Beat Argentina
For the 2018 World Cup Brazilian beer brand Skol ran a surprise campaign aiming to boost support across the smallest nation at Russia 2018 – Iceland. The brand offered free beer to Iceland with one condition: if they beat Brazil’s South American rivals Argentina in their 16 June World Cup opening group game. … Continue reading Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition: Beat Argentina
KSI & Errea Launch Elemental Iceland National Team Kit Reveal Campaign Ahead Of Russia 2018
The Icelandic Football Association, along with kit manufacturer Errea, has revealed the new kit for the Icelandic men’s football team with a design and associated promotional campaign focusing on three elements: ice, water and fire. Developed by Italian kit manufacturer Erreà Sport, the new strips for the KSÍ (the Football Association of Iceland) will… Continue reading KSI & Errea Launch Elemental Iceland National Team Kit Reveal Campaign Ahead Of Russia 2018
‘Saman (Together)‘ With Coca-Cola Activates World Cup in Iceland With Thunder Clap Spot
Coca-Cola’s local World Cup work leveraging Russia 2018 includes an Icelandic commercial called ‘Together’ which aims to connect with Icelandic football fans by embracing the country’s recent soccer success through their famous fan ‘Thunder-Clap’ The commercial, which is titled ‘Saman with Coca-Cola’, was first launched on 12 June ahead of the start of the… Continue reading ‘Saman (Together)‘ With Coca-Cola Activates World Cup in Iceland With Thunder Clap Spot
UK Supermarket Iceland #PowerOfFrozen Euro 2016 Iceland FA Sponsorship
The UK frozen food retailer Iceland has, in a simple name synergy strategy, sponsored the Iceland football team at UEFA Euro 2016 with a campaign that aims to encourage British football fans to support Iceland as their ‘second team’ for the tournament. The initial idea came after fans used Twitter to send congratulatory messages… Continue reading UK Supermarket Iceland #PowerOfFrozen Euro 2016 Iceland FA Sponsorship
