Ashleigh Barty, the WTA’s number one ranked player, spearheads Vegemite’s ‘Tastes Like Australia’ campaign to leverage to 2020 Australian open. The multi-channel campaign, developed by agency Thinkerbell, sees athlete ambassador Barty wear a Vegemite logo patch throughout the Australian summer tennis season and the AO tournament work was spearheaded by a hero digital and… Continue reading World No1 Barty Fronts Vegemite ‘Taste Like Australia’ To Leverage 2020 Australian Open
Tag: Spread
Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
August saw the Ashes rivalry between the Australian and English cricket teams, the longest running rivalry in international sport, cross over into the world of yeast extract spreads as Marmite went to bat against Aussie rival Vegemite over breakfast supremacy. The titanic spread ‘spoof’ struggle started ahead of the Ashes when UK brand Marmite… Continue reading Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills
Summer 2019 saw Gatorade launch a new app to ignite amateur athlete imaginations by enabling young athletes to showcase their sports skills. Gatorade gave teen athletes the tools to out-highlight and out-hype each other: to make sure everybody notices. This US grassroots sports initiative, which was developed in partnership between Gatorade’s Digital… Continue reading Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills
Unbeaten Darwin Ice Hockey Club Front Vegemite TVC
The Darwin Ice Hockey Club and supporting the team, as living proof that even the most unlikely group of Aussies can be World Champions if they put their mind and spirit to it! A television commercial, created by JWT Melbourne, featuring the comical tale of Darwin’s ‘World Champion’ Ice Hockey Club, has received… Continue reading Unbeaten Darwin Ice Hockey Club Front Vegemite TVC
