A team of AFLW stars joined together the share the cons, downsides and negatives for Aussie fans following the league in an ironic, comic and tongue-in-cheek, public service announcement style spot by Furphy. The Lion-owned challenger beer brand, which often takes a comic tone in its marketing, sponsors four AFLW clubs (alongside their male… Continue reading Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
Tag: Banter
Calamvale Leopards Front Taubmans ‘In It Together’ Activating Brisbane Lions Sponsorship
The Australian paint brand Taubmans continued its mission to give back to the community through its ongoing ‘In It Together’ platform with new work celebrating its new partnership with Australian Football League (AFL) side Brisbane Lions that shines a spotlight on the community Calamvale Leopards Football Club. The Taubmans initiative promotes its brand programme to… Continue reading Calamvale Leopards Front Taubmans ‘In It Together’ Activating Brisbane Lions Sponsorship
Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
August saw the Ashes rivalry between the Australian and English cricket teams, the longest running rivalry in international sport, cross over into the world of yeast extract spreads as Marmite went to bat against Aussie rival Vegemite over breakfast supremacy. The titanic spread ‘spoof’ struggle started ahead of the Ashes when UK brand Marmite… Continue reading Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING
The Ashes began in 1882 and, after all those years, the score in the oldest international cricket competition stands pat at 32 series wins each (and five draws). Little wonder then that so much marketing activation around the biennial England vs Australia tests on both sides of the world is dominated by the themes… Continue reading ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING
