Sponsor Berger Paints sought to break the commercial clutter around the 2019 IPL season with an elaborate, interactive social video strategy which featured funny scenarios within a cricket-crazy household in order to expand its social media followers and brand presence and launch a new product. Objectives The brand’s ongoing marketing strategy typically seeks to engage… Continue reading ‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL
Tag: Paint
Calamvale Leopards Front Taubmans ‘In It Together’ Activating Brisbane Lions Sponsorship
The Australian paint brand Taubmans continued its mission to give back to the community through its ongoing ‘In It Together’ platform with new work celebrating its new partnership with Australian Football League (AFL) side Brisbane Lions that shines a spotlight on the community Calamvale Leopards Football Club. The Taubmans initiative promotes its brand programme to… Continue reading Calamvale Leopards Front Taubmans ‘In It Together’ Activating Brisbane Lions Sponsorship
Virgin Media Broadband Cabinets Painted Gold To Celebrate ParalympicsGB Record Medal Haul
Virgin Media painted several of its broadband cabinets gold to celebrate the achievements of ParalympicsGB at the Tokyo 2020 Paralympic Games. The ParalympicsGB partner brand, which launched its #WeAreHere campaign at the start of the Games to leverage its tie-up and encourage the country to cheer on the team, painted cabinets gold in all… Continue reading Virgin Media Broadband Cabinets Painted Gold To Celebrate ParalympicsGB Record Medal Haul
Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Canned water company Liquid Death teamed up with investor, athlete ambassador and skateboard icon to create a limited edition set of skateboards painted with the Hawk’s own blood. The boards were created by Prime Skateboards and Liquid Death took a vial of Hawk’s blood and mixed it with the paint – ensuring there was… Continue reading Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
To activate the second year of its official sponsorship of the Giro D’Italia, tyre giant Continental launched a product-led programme called GripLine which introduced the first paint with added micro rubber granules to increase the grip of road markings. The background to the initiative lies in Continental, one of the world’s biggest tyre manufacturers,… Continue reading Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Last week we explored MasterCard’s 2013 Brits activation, but during Wednesday night’s ceremony it was quick response ambush work from paint brand Dulux that won our ‘Marketing Around The Brits’ award. Much like Oreo’s swift Twitter response to the power cut at the Super Bowl earlier in the month, Dulux had its own low… Continue reading Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
