September saw Sanitarium cereal brand Weet-Bix expand its All Blacks activation following its August in-pack ‘collectible card’ initiative (see case study) by showing its true colours – Black – in a huge display of brand and fan support for the All Blacks. Or should that be the ‘All Bix’? The fan focused ‘Weet-Bix:… Continue reading ‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans
Tag: Rugby World Cup 2019
Dove Men+Care Launches ‘Care For Every Position You Play’ Video Series With Top Rugby Stars
Launched on 09 Sep 2019, 10 days ahead of the start of the Rugby World Cup 2019, Dove Men+Care rolled out a new global ambassador led video series focusing on the theme of parenthood. Featuring some of the world’s biggest rugby stars, the Parenthood v Rugby film series explores the parallels between professional rugby… Continue reading Dove Men+Care Launches ‘Care For Every Position You Play’ Video Series With Top Rugby Stars
RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
Canterbury, the official tournament supplier to the 2019 Rugby World Cup, launched its biggest ever global brand campaign – Be Part Of It – to bring to life the inclusivity and togetherness of the rugby community Launched on 11 September to mark the 10-day countdown to the kick off of Japan 2019, the campaign… Continue reading RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
As host nation Japan prepares for an unprecedented influx of visitors for the upcoming 2019 Rugby World Cup and then the Tokyo 2020 Olympics and Paralympics, AIG launched an integrated campaign leveraging its shirt sponsorship with the New Zealand All Blacks that sets out to educate foreign travellers ‘How Not To Drive In Japan’. … Continue reading AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
A new Japanese campaign from New Zealand Rugby Union (NZRU) shirt sponsor AIG sees the world’s top ranked rugby team take to the streets of Tokyo in a spectacular spot called ‘Tackle The Risk’. The global insurance outfit’s ad aims to offer a powerful teaser about just what Japan can expect when it hosts… Continue reading Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
