In April 2018, 17 months ahead of the 2019 Rugby World Cup in Japan, AIG Japan launched a product-led, integrated campaign leveraging its All Blacks shirt sponsorship called ‘Pride Jersey’ to demonstrate its brand values and its support for the LGBTQ community in Japan. Territory: Japan Agency: TBWA Hakuhodo Objectives … Continue reading ‘Pride Jersey’ – AIG Japan Holdings & All Blacks
Tag: TBWA Hakuhodo
Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
A new Japanese campaign from New Zealand Rugby Union (NZRU) shirt sponsor AIG sees the world’s top ranked rugby team take to the streets of Tokyo in a spectacular spot called ‘Tackle The Risk’. The global insurance outfit’s ad aims to offer a powerful teaser about just what Japan can expect when it hosts… Continue reading Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup