In April 2018, 17 months ahead of the 2019 Rugby World Cup in Japan, AIG Japan launched a product-led, integrated campaign leveraging its All Blacks shirt sponsorship called ‘Pride Jersey’ to demonstrate its brand values and its support for the LGBTQ community in Japan. Territory: Japan Agency: TBWA Hakuhodo Objectives … Continue reading ‘Pride Jersey’ – AIG Japan Holdings & All Blacks
