As the rights-owner (eg Tokyo 2020 medal reveal), the sponsors (eg Omega and Toyota) and the national associations (eg Team GB, New Zealand and Australia) all launch content to build buzz, excitement and support one year ahead of the start of the Tokyo 2020 Olympic Games, the Activative team picks five of its favourite Olympic… Continue reading To Mark The Tokyo 2020 One-Year Countdown Activative Picks Its Top 5 2016 Olympic Campaigns
Tag: Rio 2016
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Adidas in India has launched a unique footwear initiative focusing on the needs of para-athletes: the ‘Odds’ is essentially a pair of shoes for the same foot. The project emanated from a simple insight from the sportswear giant’s agency team at Taproot Dentsu India: that many para-athletes, specifically blade runners, need a pair of… Continue reading Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Australian ‘Paralympic Dreams’ Powered By Swisse Wellness TV Ads And Online Film Series
Swisse Wellness has switched from the Olympics to the Paralympics and has begun the roll out of its ‘Powering Australian Paralympic Dreams’ campaign with a hero 30-second commercial. Initially posted on the Swisse YouTube channel on 6 September, the flagship TV commercial invites viewers to experience the incredible stories behind some of Australia’s greatest… Continue reading Australian ‘Paralympic Dreams’ Powered By Swisse Wellness TV Ads And Online Film Series
Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
The Australian Paralympic Committee (APC)’s own core campaign for Rio 2016, ‘Believe And Together We Are Invincible’ is running across multiple platforms (linked via the hashtag #WeBelieve) aims to generate excitement, team support and funding. The campaign, developed by agency MercerBell Sydney (who developed the creative and donated comms & website development), echoes the… Continue reading Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
Brands, Athletes, Princes & Stars Supercharge Rio Paralympic #FillTheSeats Initiative
Amidst fear and speculation surrounding empty stadium and unfilled seats ahead of the Rio 2016 Paralympics, a global fundraising response initiative called #FillTheSeats aimed to generates funds to send 10,000 Brazilian kids to the Paralympics. Pushed through an integrated set of promotional assets – including online video and social content across a
Nike’s Latest Inspirational ‘Unlimited’ Commercials Celebrate Trans Olympians & Contemporary Patriotism
Nike has released two new Olympic-themed spots within its ongoing, athlete-ambassador led ‘Unlimited’ campaign: ‘Courage’ (featuring transgender Olympian Chris Mosier) and ‘Together’ (starring Chance the rapper). Seemingly markedly different subject matters, both commercials align neatly under the sportswear behemoth’s long-running inspirational ‘Unlimited’ initiative. In ‘Unlimited Courage’ duathlete Chris Mosier, the first transgender athlete… Continue reading Nike’s Latest Inspirational ‘Unlimited’ Commercials Celebrate Trans Olympians & Contemporary Patriotism
Nike’s ‘Unlimited’ Rio Ambush Continues With Everyman ‘Unlimited You’ Coinciding With Opening Ceremony
A day ahead of the Rio 2016 opening ceremony, Nike rolled out the latest phase in its ongoing Olympic ‘Unlimited’ ambush with a new spot depicting everyday athletes as well as sports stars achieving incredible goals. The commercial, called ‘Unlimited You’, focuses the attention on the consumer everyman rather than Nike’s stable of star… Continue reading Nike’s ‘Unlimited’ Rio Ambush Continues With Everyman ‘Unlimited You’ Coinciding With Opening Ceremony
Emotional Syrian Swimmer Spot Activates Visa’s Rio Refugee Team Sponsorship
As Rio 2016 get underway, Visa activates its sponsorship of the Refugee Olympic Team with an emotional powerful spot telling the story of Syrian simmer Yusra Mardini. The powerful video, called ‘The Swim’, is an inspirational story of courage and one that changed the lives of 17 fellow refugees. The objective of… Continue reading Emotional Syrian Swimmer Spot Activates Visa’s Rio Refugee Team Sponsorship
Top 20 Rio 2016 Ads > The Most Viewed Olympic Spots On YouTube
On the day of the Rio 2016 Closing Ceremony, we explore Summer Games sponsorship success by ranking the 20 most viewed Olympic Games spots from sponsors, athlete endorser brands and ambushers and analyse each campaign in our signature case study format. With Gillette, Samsung & Always filling the top 3 places, click on each… Continue reading Top 20 Rio 2016 Ads > The Most Viewed Olympic Spots On YouTube
Ads, Anthems & E-Books Lead Edelweiss’ Expansive IOA #iAmTeamIndia Support Campaign
Insurer Edelweiss’ multi-platform #iAmTeamIndia campaign aims to generate support for the Indian Olympic team and spans traditional advertising, interactive digital and social assets, an inspirational anthem and an e-book which urges the nation’s athletes to ‘Go fearless, entire India is with you’. Edelweiss, the official Indian Olympic Association sponsor (IOA), has worked with Scarecrow… Continue reading Ads, Anthems & E-Books Lead Edelweiss’ Expansive IOA #iAmTeamIndia Support Campaign
Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
Team USA sponsor and official outfitter Ralph Lauren has launched its first ever TV spot activating its Olympic related rights The 30-second anthemic and patriotic commercial is fronted by six Team USA athlete ambassadors: including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs. Ttitled ‘My Time to Be… Continue reading Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
