The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’). Created on designs inspired by traditional Phrygian caps and decked out in France’s national colours with the golden Paris 2024 logo across their chests, the… Continue reading Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
Tag: Organising Committee
2023 Gay Games In Hong Kong Rolls Out ‘Come Out For The Games’ Teaser Film
In the first half of November Gay Games Hong Kong (GGHK) teamed up with creative agency DDB Group Hong Kong to roll out a teaser promotion for Gay Games 2023 called ‘Come Out For The Games’. The teaser fires the starting pistol on a two-year campaign aimed at raising awareness, deepening understanding and building… Continue reading 2023 Gay Games In Hong Kong Rolls Out ‘Come Out For The Games’ Teaser Film
Rugby League World Cup 2021 ‘Squads Assemble’ Promotes Start Of Public Ticket Ballot
Timed to promote the opening of the tournament’s public ticket ballot on 23 October, the RLWC21 organising committee launched a new campaign called ‘Squads Assemble’ on 19 October. The campaign – which was conceived by creative agency McCann Manchester, with PR agency Hatch and Data and insight specialists Goodform – promotes a message of… Continue reading Rugby League World Cup 2021 ‘Squads Assemble’ Promotes Start Of Public Ticket Ballot
CGA’s Emotive ‘Greater Together’ Lead-In Brand Campaign For Gold Coast 2018 Commonwealth Games
The Commonwealth Games Association (CGA) teamed up with creative agency SPLINTR to develop a fresh brand campaign rolled out through March during the lead in to the 2018 Commonwealth Games running under the title ‘Greater Together’. The CGA and SPLINTR based the campaign concept on creating a content-led, values campaign primarily focused on the… Continue reading CGA’s Emotive ‘Greater Together’ Lead-In Brand Campaign For Gold Coast 2018 Commonwealth Games
Brands, Athletes, Princes & Stars Supercharge Rio Paralympic #FillTheSeats Initiative
Amidst fear and speculation surrounding empty stadium and unfilled seats ahead of the Rio 2016 Paralympics, a global fundraising response initiative called #FillTheSeats aimed to generates funds to send 10,000 Brazilian kids to the Paralympics. Pushed through an integrated set of promotional assets – including online video and social content across a
Organising Committee & Ogilvy’s ‘The Mindchanger Workout’ Changes Brazilian Paralympic Perceptions
One year out, the Organising Committee for the Rio 2016 Olympics and Paralympics found that 90% of the Brazilians declared ‘no’ interest in the Paralympics so teamed up with Ogilvy Brazil set out to change attitudes and perceptions with an inventive, real-world hidden camera campaign called ‘The Mindchanger Workout’, Research showed that the Brazilian public saw… Continue reading Organising Committee & Ogilvy’s ‘The Mindchanger Workout’ Changes Brazilian Paralympic Perceptions
