A short film from Intimus, the local Brazilian brand of Kimberly-Clark’s menstrual hygiene Kotex range, reinforced its purpose and leveraged spiking soccer interest around Qatar 2022 by telling the story of one of the first female referees, Lea Campos, who was prevented from refereeing games On 1 December, France’s Stephanie Frappart led an all… Continue reading Intimus/Kotex Brazil Short Film Tells Story Of First Female Referee Who Was Banned Die To Her Periods
Tag: Ogilvy Brazil
Organising Committee & Ogilvy’s ‘The Mindchanger Workout’ Changes Brazilian Paralympic Perceptions
One year out, the Organising Committee for the Rio 2016 Olympics and Paralympics found that 90% of the Brazilians declared ‘no’ interest in the Paralympics so teamed up with Ogilvy Brazil set out to change attitudes and perceptions with an inventive, real-world hidden camera campaign called ‘The Mindchanger Workout’, Research showed that the Brazilian public saw… Continue reading Organising Committee & Ogilvy’s ‘The Mindchanger Workout’ Changes Brazilian Paralympic Perceptions
