Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign

A seemingly unusual alliance between The Duke and Duchess of Cambridge and Prince Harry, Madame Tussauds, and Virgin Money has formed to promote a headband-led campaign for Heads Together – the Official Charity of the Year for the 2017 Virgin Money London Marathon.   Heads Together aims to use its race status to make this… Continue reading Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign

Brands, Athletes, Princes & Stars Supercharge Rio Paralympic #FillTheSeats Initiative

Amidst fear and speculation surrounding empty stadium and unfilled seats ahead of the Rio 2016 Paralympics, a global fundraising response initiative called #FillTheSeats aimed to generates funds to send 10,000 Brazilian kids to the Paralympics.   Pushed through an integrated set of promotional assets – including online video     and social content across a