Worldwide Olympic and Paralympic insurance partner Allianz released a new campaign ahead of the start of the 2022 Winter Olympics called ‘The Strength To Move Forward’ as its seeks to leverage its rights and stand out during the Games. Developed in tandem with agency BBDO Shanghai, the Allianz Insurance campaign eschews the conventional big… Continue reading Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Tag: Allianz
Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Allianz launched a September campaign championing women in sport leveraging three of the insurer’s UK sports and culture partnerships: Team GB, ParalympicsGB and England Rugby’s Red Roses. The global insurer and asset manager’s campaign, created in harness with agency CHS, is based around the questions ‘What would you tell your eight-year-old self?’ and sees… Continue reading Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face preparing for the Olympics and Paralympics and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film, created in… Continue reading Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
Allianz Ireland ‘Courage v Fear’ Celebrates Its 28-Year Sponsorship Of The Allianz Leagues
January 2020 saw Allianz Ireland launch a TV-led campaign to celebrate its 28-year sponsorship of the Allianz League fronted by a commercial called ‘Courage v Fear’. Created with agency In The Company Of Huskies, the work runs under Allianz Ireland’s ‘We Cover Courage’ brand platform which ran through 2019. The campaign celebrates the… Continue reading Allianz Ireland ‘Courage v Fear’ Celebrates Its 28-Year Sponsorship Of The Allianz Leagues
Brands, Athletes, Princes & Stars Supercharge Rio Paralympic #FillTheSeats Initiative
Amidst fear and speculation surrounding empty stadium and unfilled seats ahead of the Rio 2016 Paralympics, a global fundraising response initiative called #FillTheSeats aimed to generates funds to send 10,000 Brazilian kids to the Paralympics. Pushed through an integrated set of promotional assets – including online video and social content across a
GAA’s ‘Be There All The Way’ Built On Unity & Commitment
Building on its previous ‘Be There’ campaign: which aimed to drive live attendance (and ticket sales), The GAA has tweaked its approach with the launched a revised ‘Be There All The Way’ marketing initiative with a focus on honest commitment. The new work not only promotes the GAA in general, but also specific tournaments… Continue reading GAA’s ‘Be There All The Way’ Built On Unity & Commitment
Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
Allianz has launched a semi-ambush marketing campaign to promote its title sponsorship of the stadium that will host this year’s UEFA Champions League – the Allianz Arena. The German-based financial services giant has been the name sponsor of the stadium (home to be both Bayern Munich and 1860 Munich) since it opened in 2005.… Continue reading Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
