24 February saw Paralympics GB unveil an official out of home media tie-up with Ocean Outdoor ahead of the 4 March start of the Beijing 2022 Paralympic Winter Games led by a campaign titled ‘Impossible To Ignore’. ‘Impossible to Ignore’ seeks to harness the inspirational power of sport to break down barriers and challenge… Continue reading ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022
Tag: Paralympics GB
Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
UK bed retailer Dreams, the ‘Official Sleep Partner’ of Team GB and Paralympics GB, launched a TV led activation building national excitement and team support ahead of the Winter Olympic and Paralympic Winter Games. The spot, created in-house and produced by Re:production, features three Dreams Team GB/Paralympics athlete ambassadors: snowboarder Katie Ormerod, bobsleigher Lamin… Continue reading Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Allianz launched a September campaign championing women in sport leveraging three of the insurer’s UK sports and culture partnerships: Team GB, ParalympicsGB and England Rugby’s Red Roses. The global insurer and asset manager’s campaign, created in harness with agency CHS, is based around the questions ‘What would you tell your eight-year-old self?’ and sees… Continue reading Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Virgin Media Broadband Cabinets Painted Gold To Celebrate ParalympicsGB Record Medal Haul
Virgin Media painted several of its broadband cabinets gold to celebrate the achievements of ParalympicsGB at the Tokyo 2020 Paralympic Games. The ParalympicsGB partner brand, which launched its #WeAreHere campaign at the start of the Games to leverage its tie-up and encourage the country to cheer on the team, painted cabinets gold in all… Continue reading Virgin Media Broadband Cabinets Painted Gold To Celebrate ParalympicsGB Record Medal Haul
Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
With under 100 sleeps to go before 2020 Tokyo Paralympics, UK bed retailer Dreams launched a new campaign built around athlete bedtime routines and fronted by two new ParalympicGB ambassadors – Ali Jawad and Jordanne Whiley – which activated its partnership with team ParalympicGB ahead of the Games. The activation was based around Dreams… Continue reading Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
Papa John’s Promotes New Paralympics GB Partnership Via ‘We Are Limitless’ Campaign
The last week of August saw US pizza brand Papa John’s unveil a new partnership with ParalympicsGB through a new digitally-led campaign called ‘We Are Limitless; focusing on the team as it prepares for the rescheduled Paralympics next summer in Tokyo. The sponsorship, which will run until the end of 2021, will see the… Continue reading Papa John’s Promotes New Paralympics GB Partnership Via ‘We Are Limitless’ Campaign
Paralympics GB’s Donation #Supercharge Drive For Rio 2016
It’s an Olympic/Paralympic year and in January the Great Britain Paralympics Team launched an upbeat, integrated fundraising initiative in support of its Rio2016 campaign called #Supercharge. The objective behind the British Paralympic Association (BPA) campaign – it’s biggest public funding drive ever – is to generate support and raise team funds for the upcoming… Continue reading Paralympics GB’s Donation #Supercharge Drive For Rio 2016
