Lidl Ireland launched its latest wave of activation leveraging its sponsorship of the Ladies Gaelic Football Association (LGFA) under the title ‘Levelling The Playing Field’ which runs as part of the brand’s ongoing #SeriousSport platform. The integrated initiative acknowledges and pays tribute to the generations of players who have battled for equality and also… Continue reading Lidl Ireland Activates To Further ‘Level The Playing Field’ For Ladies’ Gaelic Football Association
Tag: GAA
Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
The first week of November saw Intersport Elverys launch its 2020 Christmas campaign which seeks to epitomise exactly what we’re all thinking this festive season whilst supporting Irish sport. The new campaign, which launched on TV and online on 6 November, sees Intersport Elverys predict that sports will take centre stage this Christmas and… Continue reading Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
Littlewoods IE ‘It’s Championship: Style Meets Substance’ Backs GAA All-Ireland Hurling Return
Running under the retailer’s ongoing ‘Style Meets Substance’ GAA sponsorship platform, Littlewoods Ireland’s celebrates the return of the GAA All-Ireland Hurling Championship via a campaign called ‘It’s Championship’. Launched on 23 October, the ATL activation celebrates the nation’s anticipation and excitement for the Championship 24 hours ahead of its long-awaited return. Created in… Continue reading Littlewoods IE ‘It’s Championship: Style Meets Substance’ Backs GAA All-Ireland Hurling Return
Allianz Ireland ‘Courage v Fear’ Celebrates Its 28-Year Sponsorship Of The Allianz Leagues
January 2020 saw Allianz Ireland launch a TV-led campaign to celebrate its 28-year sponsorship of the Allianz League fronted by a commercial called ‘Courage v Fear’. Created with agency In The Company Of Huskies, the work runs under Allianz Ireland’s ‘We Cover Courage’ brand platform which ran through 2019. The campaign celebrates the… Continue reading Allianz Ireland ‘Courage v Fear’ Celebrates Its 28-Year Sponsorship Of The Allianz Leagues
