Online food delivery platform Zomato leveraged the 2023 IPL through an integrated marketing programme across India spanning multiple platforms and led by a partnership with official tournament broadcaster Sky Sports which also included swapping the home icon on its delivery map with an IPL stadium icon. Thus turning its delivery map into a promotional platform.… Continue reading Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Tag: Etail
Wish Leverages Leeds United Partnership Via Campaign Spotlighting Iconic Elland Road Stadium
Leeds United Football Club (LUFC) partner Wish, the US based eCommerce shopping platform, celebrated its sponsorship of the Premier League club through a player fronted campaign honouring its famous Elland Road. The stadium focused campaign, created with agency Whale Amsterdam, positions the club’s famous ground as its ‘12th Man’ and describes it as the… Continue reading Wish Leverages Leeds United Partnership Via Campaign Spotlighting Iconic Elland Road Stadium
Littlewoods IE ‘It’s Championship: Style Meets Substance’ Backs GAA All-Ireland Hurling Return
Running under the retailer’s ongoing ‘Style Meets Substance’ GAA sponsorship platform, Littlewoods Ireland’s celebrates the return of the GAA All-Ireland Hurling Championship via a campaign called ‘It’s Championship’. Launched on 23 October, the ATL activation celebrates the nation’s anticipation and excitement for the Championship 24 hours ahead of its long-awaited return. Created in… Continue reading Littlewoods IE ‘It’s Championship: Style Meets Substance’ Backs GAA All-Ireland Hurling Return
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension. Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes
MLB payments partner Mastercard offered one luck fan a chance to walk onto the field and give out championship apparel to the 2017 World Series-winning team as part of its ‘This Could Be You’ campaign. The campaign is hubbed around an MLB web space (at http://www.mlbshop.com/pages/Masterpass_Sweepstakes) and is being promoted across both rights-holder and… Continue reading Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes
