Coors Light seeks to bring some ‘chill’ to college basketball craziness with beer-flavoured ‘Chillollipops’ in a semi-serious social experiment to test the effectiveness of sucking on a lollipop for stressed-out sports fans whilst marketing to hoops fans. To celebrate NCAA March Madness, Coors Light introduced a new, beer-flavoured lollipop called ‘Chillollipops’ which the brand… Continue reading Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Tag: Online Purchase
Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes
MLB payments partner Mastercard offered one luck fan a chance to walk onto the field and give out championship apparel to the 2017 World Series-winning team as part of its ‘This Could Be You’ campaign. The campaign is hubbed around an MLB web space (at http://www.mlbshop.com/pages/Masterpass_Sweepstakes) and is being promoted across both rights-holder and… Continue reading Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes
