In a move that demonstrates the increasing significance of streaming services in sport, Amazon Prime Video aired a 30-second commercial during the 2022 Super Bowl called ‘Thursday Night Football Is Open’ which promoted the online streaming service’s new Thursday Night Football rights which will see it stream exclusive live weekly football from the start of… Continue reading Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot
Tag: Online Retail
Littlewoods IE ‘It’s Championship: Style Meets Substance’ Backs GAA All-Ireland Hurling Return
Running under the retailer’s ongoing ‘Style Meets Substance’ GAA sponsorship platform, Littlewoods Ireland’s celebrates the return of the GAA All-Ireland Hurling Championship via a campaign called ‘It’s Championship’. Launched on 23 October, the ATL activation celebrates the nation’s anticipation and excitement for the Championship 24 hours ahead of its long-awaited return. Created in… Continue reading Littlewoods IE ‘It’s Championship: Style Meets Substance’ Backs GAA All-Ireland Hurling Return
libaba & Intel Combine To Create AI-powered 3D Athlete Tracking Tech For Tokyo 2020
Alibaba and Intel used the Consumer Electronic Show 2019 to unveil an inventive partnership to develop AI-powered 3D athlete tracking technology for the Tokyo 2020 Olympic Games (and beyond). Announced at the CES on 8 January and amplified across both brands’ digital and social channels as well as through a PR push, the alliance aims to offer… Continue reading libaba & Intel Combine To Create AI-powered 3D Athlete Tracking Tech For Tokyo 2020
Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Launched in mid June as the World Cup got under way, online retailer Wish leveraged the tournament with an integrated, global campaign that explores just what happens when famous footballers (not playing at the World Cup) have too much time on their hands. The answer, at least according to the brand, is gardening and… Continue reading Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
Ecommerce giant Amazon India’s blockbuster IPL 2017 campaign is an integrated, multi-phase initiative built around a (fictional) new T-20 team called the ‘Chonkpur Cheetahs’. The creative concept, developed in harness with Ogilvy Bangalore and the digital and social specialist What’s Your Problem (WYP), revolves around this imaginary small town team as its struggles to overcome… Continue reading Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
Adidas has partnered with Marvel to introduce a new footwear and apparel range inspired by three superheroes from the entertainment studio’s latest movie ‘Avengers: Age of Ultron’ The adidas Avengers collection is available from April to coincide with the film’s own release and is part of a collaboration between the sportswear giant and the… Continue reading Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
