Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign

A virtual reality film-led campaign promoting Samsung’s partnership with Marvel turns a team of sports stars into super heroes culminating in Lionel Messi morphing in to Iron Man.   This ‘We Are Greater Than I’ campaign collaboration between the Korean conglomerate and the comic entertainment giant is part of the multi-faceted partnership promotion for Avengers:… Continue reading Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign

Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’

Adidas has partnered with Marvel to introduce a new footwear and apparel range inspired by three superheroes from the entertainment studio’s latest movie ‘Avengers: Age of Ultron’   The adidas Avengers collection is available from April to coincide with the film’s own release and is part of a collaboration between the sportswear giant and the… Continue reading Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’