Ecommerce giant Amazon India’s blockbuster IPL 2017 campaign is an integrated, multi-phase initiative built around a (fictional) new T-20 team called the ‘Chonkpur Cheetahs’. The creative concept, developed in harness with Ogilvy Bangalore and the digital and social specialist What’s Your Problem (WYP), revolves around this imaginary small town team as its struggles to overcome… Continue reading Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
