Alibaba and Intel used the Consumer Electronic Show 2019 to unveil an inventive partnership to develop AI-powered 3D athlete tracking technology for the Tokyo 2020 Olympic Games (and beyond). Announced at the CES on 8 January and amplified across both brands’ digital and social channels as well as through a PR push, the alliance aims to offer… Continue reading libaba & Intel Combine To Create AI-powered 3D Athlete Tracking Tech For Tokyo 2020
Tag: Etailer
Israeli E-Commerce Brand Azrieli ‘Proudly Presents VAR Time’ In World Cup Ambush Competition
Ahead of the FIFA World Cup Final, Isreali e-commercie site Azrieli rolled out a campaign shining the spotlight on one of the 2018 tournament’s highest profile new features – the Video Assistant Referee (VAR). Working with creative agency Leo Burnett Israel, the ‘Proudly Presents VAR Time’ campaign rolled out ahead of the World Cup… Continue reading Israeli E-Commerce Brand Azrieli ‘Proudly Presents VAR Time’ In World Cup Ambush Competition
LA Lakers Grant Wish Patch Partnership & Promote It Via A Lonzo Ball Led Online Video
September saw the Los Angeles Lakers announce a multi-year patch partnership with e-commerce platform Wish. The new tie-up will see Wish’s logo featured on Lakers jerseys from the start of the 2017-18 season with a patch stitched into the front left shoulder opposite the Nike logo. According to LA Lakers President of Business… Continue reading LA Lakers Grant Wish Patch Partnership & Promote It Via A Lonzo Ball Led Online Video
Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
Ecommerce giant Amazon India’s blockbuster IPL 2017 campaign is an integrated, multi-phase initiative built around a (fictional) new T-20 team called the ‘Chonkpur Cheetahs’. The creative concept, developed in harness with Ogilvy Bangalore and the digital and social specialist What’s Your Problem (WYP), revolves around this imaginary small town team as its struggles to overcome… Continue reading Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
