Procter and Gamble (P&G) began seriously gearing up for the postponed Tokyo 2020 Games at the start of May when the IOC partner and parent company of brands like Tide and Always launched a pair of spots which both include a call-to-action to ‘lead with love’ via acts of good. Indeed, the new Olympic… Continue reading P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform
Tag: TOP partner
libaba & Intel Combine To Create AI-powered 3D Athlete Tracking Tech For Tokyo 2020
Alibaba and Intel used the Consumer Electronic Show 2019 to unveil an inventive partnership to develop AI-powered 3D athlete tracking technology for the Tokyo 2020 Olympic Games (and beyond). Announced at the CES on 8 January and amplified across both brands’ digital and social channels as well as through a PR push, the alliance aims to offer… Continue reading libaba & Intel Combine To Create AI-powered 3D Athlete Tracking Tech For Tokyo 2020
IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
To pay tribute to the Winter Olympic debut of Julian Yee, Malaysia’s first figure skater Olympian, IOC Worldwide partner Samsung has launched an animated short feature called ‘Julian and His Magical Skates’that was created on a Samsung Galaxy Note8. The brand film was drawn with Samsung’s signature S Pen, the campaign was created in… Continue reading IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
Future IOC Partner Toyota’s USA ‘Stand Together #LetsJoinHands’ Ambushes Rio
Toyota does become the new IOC worldwide Olympic auto sponsor until next year, but early August still saw Toyota USA launch a new campaign leveraging Olympic excitement Led by a flagship TV commercial that opens with a medal ceremony that sees three athletes on a podium in scenes similar to that of an Olympic… Continue reading Future IOC Partner Toyota’s USA ‘Stand Together #LetsJoinHands’ Ambushes Rio
P&G’s Global ‘Strong’ Spot Relaunches ‘Thank You, Mom’ For Rio 2016 Olympics
Moms (mums) are back in the Olympic spotlight as P&G launches its Rio 2016 activation with another emotional tear-jerker to mark the 100 day countdown to the Games (and the fact that Mother’s Day on the horizon too is an added launch timing bonus). The spearhead, global commercial, again produced in harness with agency… Continue reading P&G’s Global ‘Strong’ Spot Relaunches ‘Thank You, Mom’ For Rio 2016 Olympics
IOC TOP Partner Gillette Rolls Out ‘Perfect Isn’t Pretty’ Rio 2016 TV Spot
TOP IOC partner Gillette launches its Rio 2016 campaign with its first 30-second Olympic spot called ‘Perfect Isn’t Pretty’ promoting its Fusion ProShi. The commercial narrative focuses on the idea that while reaching a peak at the Games is a beautiful, the training path on the way – the sacrifices, the pain and the anguish… Continue reading IOC TOP Partner Gillette Rolls Out ‘Perfect Isn’t Pretty’ Rio 2016 TV Spot
Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC
Visa is using its IOC TOP partner rights at the Winter Olympics to introduce its new ‘Everywhere You Want To Be’ global positioning with a flagship ‘Flying’ commercial. This new approach is effectively a tweaked update of the payments giant’s former ‘It’s Everywhere You Want To Be’ strapline that was used in the US… Continue reading Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC
McDonald’s #CheersToSochi Links Fans/Teams/Protests
McDonald’s Sochi 2014 social campaign asks fans to send good luck messages to athletes and teams using the hashtag #CheersToSochi. Olympic fans, athlete supporters and fast food consumers can tweet messages (orr send them via the www.cheerstosochi.com website) which are then shared through a digital display in the McDonald’s within the Athletes’ Village where… Continue reading McDonald’s #CheersToSochi Links Fans/Teams/Protests
Interactive Experiences At Samsung Sochi Studio Hub
IOC TOP partner Samsung’s flagship onsite experience at Sochi 2014 is its huge ‘Samsung Galaxy Studio’ which acts as an onsite hub for its ‘Everyone’s Olympic Games’ activation. Russian tennis star and Samsung brand ambassador Maria Sharapova, who has been fronting Samsung’s Sochi marketing since late last year, personally opened the studio (along with… Continue reading Interactive Experiences At Samsung Sochi Studio Hub
P&G ‘Pick Them Up – Thank You Mum’ For Winter Games
‘Pick them Back Up’ sees IOC TOP partner P&G update its ongoing Proud Sponsors of Mums initiative (launched for London 2012) for the Sochi 2014 Winter Olympics via another blockbuster emotional TV spot which has already racked up almost 13 million YouTube views. The new global spot continues in the same theme and creative… Continue reading P&G ‘Pick Them Up – Thank You Mum’ For Winter Games
GE’s London 2012 Interactive Infrastructure Olympic Map
IOC partner General Electric has launched an innovative new element to its London 2012 activation in the form of an interactive map that tells the story of the company’s role in powering the Games. The multi-faceted conglomerate – which provides manufacturing, energy and healthcare services (amongst others) to the Olympics – has developed an… Continue reading GE’s London 2012 Interactive Infrastructure Olympic Map
