Gillette rolls out a global ‘Perfect Isn’t Pretty’ film showcasing its elite athlete ambassador talent in training mode a month before the Olympic Games start in Rio The aim of the campaign from the world’s biggest male grooming brand is to salute the arduous journey and tough training regimes going on away from the… Continue reading Global Gillette ‘Perfect Isn’t Pretty’ Links Sia & Training For Rio 2016
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IOC TOP Partner Gillette Rolls Out ‘Perfect Isn’t Pretty’ Rio 2016 TV Spot
TOP IOC partner Gillette launches its Rio 2016 campaign with its first 30-second Olympic spot called ‘Perfect Isn’t Pretty’ promoting its Fusion ProShi. The commercial narrative focuses on the idea that while reaching a peak at the Games is a beautiful, the training path on the way – the sacrifices, the pain and the anguish… Continue reading IOC TOP Partner Gillette Rolls Out ‘Perfect Isn’t Pretty’ Rio 2016 TV Spot
