Through the summer and autumn of 2021 German sportswear brand Puma rolled out a sports-specific, integrated brand identity and brand platform campaign called ‘Faster Football’ which recently won the ‘Grand Prix Strategies du Sport 2021’ award in France. The world’s self-declared third biggest football sportswear supplier sought to unite it’s football product ranges, marketing,… Continue reading Puma Expands & Evolves ‘Faster Football’ Platform Via Brand & Product Campaign Strands
Tag: Neymar
IOC TOP Partner Gillette Rolls Out ‘Perfect Isn’t Pretty’ Rio 2016 TV Spot
TOP IOC partner Gillette launches its Rio 2016 campaign with its first 30-second Olympic spot called ‘Perfect Isn’t Pretty’ promoting its Fusion ProShi. The commercial narrative focuses on the idea that while reaching a peak at the Games is a beautiful, the training path on the way – the sacrifices, the pain and the anguish… Continue reading IOC TOP Partner Gillette Rolls Out ‘Perfect Isn’t Pretty’ Rio 2016 TV Spot
Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
FC Barcelona shirt sponsor Qatar Airways has jumped on the sponsorship-led in flight safety video bandwagon with a soccer squad video developed in harness with agency 180 Amsterdam. This flight safety sponsorship campaign, which is also part of the country’s longer-term 2022 World Cup preparation, draws parallels between preparing for a flight and preparing… Continue reading Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
Audi’s Messi V Neymar Keepy-Uppy Barcelona Challenge
Keepy-Uppy, the kingpin of playground football skills, is the creative theme of Audi’s latest Barcelona partnership activation as the premium car brand pits team mates Lionel Messi and Neymar Jr against one another in a viral video based around the ultimate keepy-uppy competition. The objective behind the skills stunt was to drive awareness of Audi’s own energy… Continue reading Audi’s Messi V Neymar Keepy-Uppy Barcelona Challenge
Castrol’s WC #Footkhana Is The Most Shared Viral Ever
What happens when samba-skilled soccer superstar Neymar challenges tyre-shredding driving ace Ken Block? Castrol Footkhana – that’s what! Late April saw Castrol move up a gear, literally, in its Brazil 2014 activation Castrol, an Official Sponsor of the 2014 FIFA World Cup, brought together the football striker and the Gymkhana rally racing… Continue reading Castrol’s WC #Footkhana Is The Most Shared Viral Ever
Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Following November’s host nation ‘Dare To Be Brazilian‘ campaign and December’s ‘Ordem‘ ball launch, Nike kicks off the main global thrust of its 2014 World Cup work with the launch of its content rich ‘Risk Everything’ participatory platform. Spearheaded by a TV spot starring a set of three key Nike player ambassadors – Wayne… Continue reading Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
