‘A Mouthful of Fearless’, the first activation campaign from the NBA’s new official mouthguard sponsor Shock Doctor, aims to showcase the league’s athletic talent and physical play while simultaneously driving awareness for protective benefits of mouthguards in basketball. The initiative, which spans digital and social content pieces and a fan contest, is fronted by… Continue reading Shock Doctor Leverages NBA Partnership With Digital/Social ‘A Mouthful of Fearless’ Campaign & Contest
Tag: Safety Campaign
Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
FC Barcelona shirt sponsor Qatar Airways has jumped on the sponsorship-led in flight safety video bandwagon with a soccer squad video developed in harness with agency 180 Amsterdam. This flight safety sponsorship campaign, which is also part of the country’s longer-term 2022 World Cup preparation, draws parallels between preparing for a flight and preparing… Continue reading Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative
AT&T hit the jackpot in early April when it blended its two major golf partnerships – its sponsorship of The Masters tournament and its endorsement of Jordan Spieth – to launch a safety campaign about the dangers of texting whilst driving called ‘It Can Wait’. The added bonus for the US telco was that… Continue reading AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative
