Rolling out from 4 April to leverage its partnership with The Masters, tournament partner AT&T launched a twin-pronged activation approach that spanned two new Jordan Speith fronted ‘It Can Wait’ consumer commercials alongside four fresh B2B ads focusing on Edge-to-Edge Intelligence for business customers. The Speith spots are the latest in AT&T’s ongoing campaign… Continue reading AT&T Activates Rights At The Masters With Twin ‘It Can Wait’ (Consumer) & ‘Edge-To-Edge’ (Business) Campaigns
Tag: Jordan Speith
PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
Ahead of the first Major of the year, PGA Tour expands its alliance with Under Armour and its flagship golf ambassador Jordan Spieth with a TV, digital and social media campaign called ‘Golf Season Is Back’. Each year, PGA Tour Superstore allies with a golf brand to form a partnership campaign ahead of the… Continue reading PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
AT&T Leverages Its Masters Rights Via Non-Golf B2B Campaign ‘Power Of &’
The ‘Power of &’ campaign, its biggest business-to-business initiative in recent history, aims to show how AT&T helps business customers navigate paradoxes in today’s complex business world and debuts during the 2016 Masters. The telco is using its leveraging its rights as an Augusta sponsors to launch the fresh brand positioning campaign Developed… Continue reading AT&T Leverages Its Masters Rights Via Non-Golf B2B Campaign ‘Power Of &’
AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative
AT&T hit the jackpot in early April when it blended its two major golf partnerships – its sponsorship of The Masters tournament and its endorsement of Jordan Spieth – to launch a safety campaign about the dangers of texting whilst driving called ‘It Can Wait’. The added bonus for the US telco was that… Continue reading AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative
