Hays Worldwide, the Official Recruitment Partner of Manchester City, teamed up with sport and entertainment agency We Are Fearless to create a new strand of its ‘Behind Every Goal’ campaign which draws on parallels between the world of elite football and the world of work. The international recruitment company’s activation is built around a… Continue reading Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
Tag: Business Services
Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign
Days ahead of the start of the 2018 Ryder Cup, US finance and HR support services brand Workday ambushed the bi-annual Ryder Cup golf tournament by launching a new Phil Mickelson fronted campaign called ‘A Partner Like No Other’. Workday, an enterprise cloud applications company for finance and human resources, launched the campaign on… Continue reading Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign
AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity. This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s 2016 activation around The Masters focuses on its IBM Watson cognitive technology with a campaign fronted by legendary player Tom Watson. It’s not just the surname/product name match that makes Tom Watson a good ambassador fit for the tournament, but also the fact that the iconic player has announced that 2016 will be… Continue reading IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
AT&T Leverages Its Masters Rights Via Non-Golf B2B Campaign ‘Power Of &’
The ‘Power of &’ campaign, its biggest business-to-business initiative in recent history, aims to show how AT&T helps business customers navigate paradoxes in today’s complex business world and debuts during the 2016 Masters. The telco is using its leveraging its rights as an Augusta sponsors to launch the fresh brand positioning campaign Developed… Continue reading AT&T Leverages Its Masters Rights Via Non-Golf B2B Campaign ‘Power Of &’
IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
At the heart of IBM’s partnership with the Rugby Football Union (RFU) is its ‘TryTracker’ tool – a predictive analytics tool that visually represents real-time player influence, keys game tactics and head-to-heads and match momentum. The IBM TryTracker provides play-by-play insights during a game and is hosted on the RFU’s official website. The… Continue reading IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
At the centre of Accenture’s position as the official technology partner RBS 6 Nations Rugby Championships is developing the tournament app – which reflects the sponsor’s mission to bring technology and digital expertise to the property. The multinational management and technology consultancy is in the fourth year of a partnership, which runs from 2014… Continue reading Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
Accenture Analytics App Offers 6 Nations Insights
Accenture, in the second year of its role as the Official Technology Partner for the 2012 and 2013 RBS 6 Nations Rugby Championship, has launched its official championship mobile app to promote its analytics expertise by providing fans with match insights. This year’s app is an enhanced version of the 2012 model with a… Continue reading Accenture Analytics App Offers 6 Nations Insights
