To build pre Wimbledon excitement ahead of The Championships 2018, the All England Club (AELTC) rolls out a new #TakeOnHistory campaign launched with an animated ad telling the 150 year story of the world’s oldest tennis tournament. The aim is to illustrate the brand essence of Wimbledon’s pursuit of greatness’ big idea: a concept… Continue reading Wimbledon Builds Excitement By Tracing 150 Years Of History In Animated Story Spot
Tag: #InPursuitOfGreatness
AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity. This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
