As excitement builds around the end of the Major League Baseball Season, a new Wix.com campaign aims to crown the biggest New York Yankees fan of all. As the Yankees strive for a post-season wild-card spot in the finely balanced American League playoff race, the team’s newest commercial partner has launched a contest to… Continue reading Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
Tag: Technology Services
Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
Microsoft’s GRAMMY’s activation revolved primarily around its interactive Microsoft Music Box – an innovative Kinect- and Surface-powered keyboard experience. The GRAMMYs official technology partner’s idea for the Music Box is to enable people to express their mood via body movement and then turn these gestures into music. The Microsoft Music Box team hacked the… Continue reading Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
At the heart of IBM’s partnership with the Rugby Football Union (RFU) is its ‘TryTracker’ tool – a predictive analytics tool that visually represents real-time player influence, keys game tactics and head-to-heads and match momentum. The IBM TryTracker provides play-by-play insights during a game and is hosted on the RFU’s official website. The… Continue reading IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
