A new social spot promotes BBH Singapore’s new fitness and audio entertainment platform called ‘Running Stories’: a blend of fitness tracker and storytelling designed for runners. The app based initiative casts each individual user/runner as the star in the story and uses real-time data to create an augmented audio narrative which integrates the user’s… Continue reading BBH Singapore Launches ‘Running Stories’ Audio Story App Linking Fitness Tracking & Entertainment
Tag: Online Spot
Football Crews Unify In Dynamic Mbappé Narrated EA Sports FIFA 21 ‘Win As One’ Launch Campaign
PSG star striker Kylian Mbappé narrates EA Sport’s ‘Win As One’ film for the release of the 2021 edition of its blockbuster FIFA game which follows football crews around the world as they get together to play and focuses on the spirit and power and unity of the team. The campaign was conceived and… Continue reading Football Crews Unify In Dynamic Mbappé Narrated EA Sports FIFA 21 ‘Win As One’ Launch Campaign
Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
As excitement builds around the end of the Major League Baseball Season, a new Wix.com campaign aims to crown the biggest New York Yankees fan of all. As the Yankees strive for a post-season wild-card spot in the finely balanced American League playoff race, the team’s newest commercial partner has launched a contest to… Continue reading Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
Slovenia Paralympic Committee Launches Rio 2016 ‘No Boundaries’ Campaign
Mid August sees The National Paralympic Committee of Slovenia launch a major campaign ahead of Rio 2016 Paralympic Games based around the idea that ‘the body knows no boundaries’. Powerful and stylised athlete-action creative blends with the theme of obstacles only being in athletes’ heads. The campaign is fronted by several of Slovenia’s… Continue reading Slovenia Paralympic Committee Launches Rio 2016 ‘No Boundaries’ Campaign
No Clowns Just Footballers Spot Fronts 1st Adidas ‘Our Way Or No Way’ Juventus Kit Launch
‘Our Way or No Way’ is the tagline for Adidas first Juventus home kit that is launched via a no-nonsense campaign spearheaded by a striking video called ‘No Clowns. Just Footballers’. Featuring a set of Juve stars (including Pogba, ) initially wearing colourful clown outfits before stripping down to the latest version of the… Continue reading No Clowns Just Footballers Spot Fronts 1st Adidas ‘Our Way Or No Way’ Juventus Kit Launch
#FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Jaguar, the official car of Wimbledon, is using biometrics and sociometrics in a campaign called #FeelWimbledon that provides real-time mood analysis. The official partner of the self-styled ‘Greatest Grand Slam’ has dished out wristbands with biometric sensors to tennis fans at the All England Lawn Tennis Club to explore and showcase their emotional disposition.… Continue reading #FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Toilets are a pretty big topic at Glastonbury and 2015 saw charity WaterAid construct a ‘loo with a view’ as a fulcrum of its festival-led campaign – called #MakeItHappen – to highlight the plight of the 2.5 billion people in the world who do not have a private toilet Whilst certainly a useful and… Continue reading Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Man Utd Stars Play Comic ‘Footgolf’ For Swissquote Online Film.
Man Utd’s season may have ended without a trophy, but an end-of-season webfilm led campaign by sponsor Swissquote sees Juan Mata and Ander Herrera take on Chris Smalling and Jonny Evans in a competition for the inaugral ‘Swissquote Forex Footgolf Challenge Cup’. This early June online ad sees United players take part in a… Continue reading Man Utd Stars Play Comic ‘Footgolf’ For Swissquote Online Film.
Tourism Ireland Event-Led Activation Turns To The North West 200 Bike Race
Tourism Ireland is activating around the North West 200 – Ireland’s biggest outdoor sporting event with crowds approaching 100,000 – with a new online film revolving around the world-class bike road racing as the spectacular scenery of the Causeway Coast. The film focuses on the intense practice and exciting racing that make up one… Continue reading Tourism Ireland Event-Led Activation Turns To The North West 200 Bike Race
Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit
Following a 2 July teaser trail, Manchester United and Chevrolet have unveiled the new kit for the 2014/15 season on 7 July with a powerful, nostalgic new commercial. The 60-second spot, developed by Detroit based agency Commonwealth McCann, takes an emotional look back at the team’s famous red shirt over the years – from… Continue reading Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit
