Ryan Reynolds and Wrexham AFC co-owner Rob McElhenney both made their own personal debuts on the en-vogue short-form video app to mark the North Wales’ National League club’s new two-year shirt sponsorship deal with TikTok. Following from Hollywood megastar ownership and the linked ‘Welcome To Wrexham’ FX documentary series, the team’s visibility rose again… Continue reading TikTok Videos Unveil App’s Wrexham AFC Shirt Deal As Global Brand Backs Welsh Footie Underdog
Tag: Shirt Sponsorship
Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement
Arsenal and Emirates have announced the extension of their sport sponsorship alliances – the largest ever commercial deal signed by the North London Club. The extension runs, which spans playing and training shirts for all Arsenal teams, runs until 2024: making it the longest running partnership in Premier League history. To announce and… Continue reading Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement
‘Connect By Magic’ Campaign Promotes Orlando Magic’s Uniform Patch Partnership With Disney
Two Florida based entertainment brands teamed-up in mid June in a deal that sees Disney become the jersey patch partner of the Orlando Magic. Both Walt Disney World Florida and the NBA franchise are based in the city of Orlando and the tie-up sees the Magic become the eight NBA team to announce a… Continue reading ‘Connect By Magic’ Campaign Promotes Orlando Magic’s Uniform Patch Partnership With Disney
Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships
Beauty brand Avon has penned a shirt sponsorship deal with Liverpool FC’s ladies team that sees it become the very first female-focused brand to sponsor a British women’s professional football club. The three-year partnership sees the cosmetic and beauty brand replace Standard Chartered (which continues to be the men’s team’s primary partner and shirt… Continue reading Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships
Kia’s NBA All-Star Kit Logo Is First Ever US Big 4 Sports League Shirt Sponsorship
The big sponsorship story of the new basketball season is the NBA/Turner deal with Kia that will see a brand plastered across players’ shirts for the first time in US Big Four sports league history. The auto sponsor’s rights may be restricted to a 3-inch logo on the upper left of the chest just… Continue reading Kia’s NBA All-Star Kit Logo Is First Ever US Big 4 Sports League Shirt Sponsorship
Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign
Mexican beer brand Tecate activated its rights as the ‘Presenting’ and ‘Exclusive Beer Sponsor’ of the Mayweather vs Pacquiao Fight with a celebrity-fronted, socially-led, opinion-based initiative called #MyBoldOpinions. This activation blended expert opinion, celebrity commentary with fan feelings and passions with physical and digital experiences, branded merchandise, a ticket giveaway and an awareness campaign.… Continue reading Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign
Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit
Following a 2 July teaser trail, Manchester United and Chevrolet have unveiled the new kit for the 2014/15 season on 7 July with a powerful, nostalgic new commercial. The 60-second spot, developed by Detroit based agency Commonwealth McCann, takes an emotional look back at the team’s famous red shirt over the years – from… Continue reading Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit
Specsavers Sponsors 2013 RLWC Tournament Officials
Specsavers, an official partner of the Rugby League World Cup (RLWC), has begun activating its sponsorship of the tournament’s match officials across multiple platforms ranging from a ref and player fronted launch event, traditional PR, online video, in-store work and a ticket competition in partnership with local media brands. The official sponsorship press launch… Continue reading Specsavers Sponsors 2013 RLWC Tournament Officials
NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
The NRL’s flagship State Of Origin series is not just a rugby rumble between Queensland and New South Wales, but also a beer battle between XXXX and VB. The annual rugby league grudge match trilogy divides the nation and the nation’s drinkers. The two NRL states have partnerships with two leading Australian beer… Continue reading NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford. The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff. The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Huawei & Canberra Raiders In Chinese Sponsorship First
Chinese IT/Telecoms giant Huawei has signed a two-year deal to become the new title and shirt sponsor of the Australian Rugby League team Canberra Raiders. The partnership, reported to be worth $1.7 million over two years, is the Chinese brand’s first major sponsorship deal anywhere and marks what may become the first of many… Continue reading Huawei & Canberra Raiders In Chinese Sponsorship First