A new road safety initiative from Transport for NSW sees the multi-modal local authority organisation partner with NSW Rugby League for the launch of the ‘Knock-on Effect’. The new road safety campaign, developed in harness with sport and entertainment specialist agency Gemba, stars two Australian Rugby League legends – the NSW Blues coaches Greg… Continue reading Transport For NSW Teams Up With Rugby League Legends For 2019 Iteration Of Road Safety ‘Knock-On Effect’
Tag: New South Wales
NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
The NRL’s flagship State Of Origin series is not just a rugby rumble between Queensland and New South Wales, but also a beer battle between XXXX and VB. The annual rugby league grudge match trilogy divides the nation and the nation’s drinkers. The two NRL states have partnerships with two leading Australian beer… Continue reading NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
Telstra Fuels A ‘State Of Origin’ Twitter #FanBattle
Telstra, the NRL’s mobile and Internet naming rights partner and title sponsor its Premiersihip competition, focused much of its State Of Origin activation around its social media led #FanBattle campaign. The campaign’s aim was to create a platform for either team’s fans to battle for victory on Twitter in parallel with the players efforts… Continue reading Telstra Fuels A ‘State Of Origin’ Twitter #FanBattle
