Leveraging its 20-plus year partnerships with the AFL and NRL, Australian mobile telecoms and broadband giant Telstra launched a sports marketing platform in September titled ‘This Is Footy Country’ activated through an integrated campaign. The campaign, created in harness with The Monkeys (part of Accenture Song), the campaign seeks shine the spotlight on Telstra’s… Continue reading Telstra’s Joyful AFL/NRL ‘This Is Footy Country’ Campaign Champions Country & Community Footy
Tag: Telstra
Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
In an Australian sports first, AFL fans in-stadium are able to see live Telstra Tracker player data on the pitchside perimeter LED boards. This new at-game spectator utility, which is initially available for AFL matches in Melbourne at both the MCG and the Etihad Stadium (formerly the Docklands Stadium), has been developed through a… Continue reading Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work
Olympic swimming legend Ian Thorpe is the face of Optus’ #FanUpAUS Olympic Games campaign. Thorpe stars alongside TV personality and journalist Lee Lin Chin and the Bondi Hipsters in a comic campaign activating the telco’s rights as an official sponsor of the Australian Olympic Team that encourages Aussies to show their support to Olympians… Continue reading Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work
Leconte Leverages Aussie Open Fever In Comic Telstra Air Hotspot Ambush Ads
Australia’s largest telecommunications and media company is making the most of Australian Open fever through a new campaign promoting its Telstra Air’s free Wi-Fi service that stars former French tennis player Henri Leconte. In a set of 30-second comic spots launched to coincide with the start of the tournament, Telstra’s TV-led campaign sees Leconte… Continue reading Leconte Leverages Aussie Open Fever In Comic Telstra Air Hotspot Ambush Ads
NRL Launches 2015 Telstra Premiership Via Integrated ‘Entertain You’ Campaign
The National Rugby League (NRL) launches its new 2015 Telstra Premiership season campaign with a visually stunning media launch at the Sydney Opera House and a flagship TV spot featuring Robbie Williams’ ‘Let Me Entertain You’. The core commercial, aired across national TV, features NRL fans enjoying the sport within their everyday lives and… Continue reading NRL Launches 2015 Telstra Premiership Via Integrated ‘Entertain You’ Campaign
Telstra Fuels A ‘State Of Origin’ Twitter #FanBattle
Telstra, the NRL’s mobile and Internet naming rights partner and title sponsor its Premiersihip competition, focused much of its State Of Origin activation around its social media led #FanBattle campaign. The campaign’s aim was to create a platform for either team’s fans to battle for victory on Twitter in parallel with the players efforts… Continue reading Telstra Fuels A ‘State Of Origin’ Twitter #FanBattle
