AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G. The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
Tag: Internet
Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
Three’s debut campaign activating its new Chelsea FC shirt sponsorship was led by a virtual jersey launch in what agency Boys+Girls claimed was the world’s first AR shirt reveal. Developed in harness with the club, kit partner Nike and new Three agency Boys+Girls, the AR shirt launch marked the start of the telco’s club… Continue reading Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
Ooredoo & Ambassador Leo Messi Leverage Russia 2018 Kick-Off By Launching ‘Enjoy The Internet’ Campaign
Ooredoo and Leo Messi have teamed up once again in a lively new global campaign which shows how much fun can be had off the pitch when you dive into a digital world. Ooredoo powers Messi’s digital exploration as he transforms into a Hollywood superhero, Bollywood star and more in the new ad … Continue reading Ooredoo & Ambassador Leo Messi Leverage Russia 2018 Kick-Off By Launching ‘Enjoy The Internet’ Campaign
9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Virgin Media is leveraging rising excitement around next month’s Olympic Games with a new campaign called ‘Be The fastest’ that is built around brand ambassador Usain Bolt’s 100-meter world record time. The UK telco/TV/web outfit is rolling out a campaign that aims to prove that Bolt’s record breaking 9.58 second 100 meter time can… Continue reading 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game
A new Optus campaign led by Idris Elba and Vinnie Jones celebrates the launch of its (new and exclusive) English Premier League platform Rolling out through the summer prior to the 2016/17 season’s 13 August kick off the campaign opens with the lines: ‘It’s shouted. Whispered. Heard on the terraces. It’s the reason we… Continue reading Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game
Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
On the first day of Sochi 2014, search engine beheamouth Google took a highly visible stance against Russia’s controversial anti-gay law by rolling out a rainbow and winter sports version of its iconic logo. The internet giant’s Sochi ‘Google Doodle’ clearly draws creative inspiration from both the Winter Olympics’ official colour scheme and the… Continue reading Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
Telstra Fuels A ‘State Of Origin’ Twitter #FanBattle
Telstra, the NRL’s mobile and Internet naming rights partner and title sponsor its Premiersihip competition, focused much of its State Of Origin activation around its social media led #FanBattle campaign. The campaign’s aim was to create a platform for either team’s fans to battle for victory on Twitter in parallel with the players efforts… Continue reading Telstra Fuels A ‘State Of Origin’ Twitter #FanBattle
Baseball Link To Band Of Buds Friends Initiative
Band of Buds is the US beer brand’s competition to find the best ‘Crew’ in America. What’s a Crew? Simply four friends who believe that they are the best group of friends in the country. To enter any quartet simply logs onto the Band Of Buds website and creates their own dummy page to… Continue reading Baseball Link To Band Of Buds Friends Initiative
