In Mid-February gaming company DraftKings linked up with hip hop star Dave East to drop the third track in its ‘NBA Music Video Series’ to leverage the 2022 All-Star Weekend. The music series campaign, which was developed in partnership with agency VaynerMedia, was based around three rising star hip hop artists who each produced… Continue reading DraftKings Drop Third NBA Music Video (By Dave East) To Leverage 2022 All-Star Weekend
Tag: All Star Weekend 2022
AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G. The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo
Google, which holds multiple NBA sponsorship titles including Official Search Trends and Fan Insights Partner and Official Fan Phone, extended it Super Bowl marketing through to the NBA All-Star Weekend with a multi-strand activation programme that primarily highlighting the Pixel 6 Phone’s Real Tone tech feature. The NBA’s official fan phone, the Pixel 6, is championed… Continue reading Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo
