In Mid-February gaming company DraftKings linked up with hip hop star Dave East to drop the third track in its ‘NBA Music Video Series’ to leverage the 2022 All-Star Weekend. The music series campaign, which was developed in partnership with agency VaynerMedia, was based around three rising star hip hop artists who each produced… Continue reading DraftKings Drop Third NBA Music Video (By Dave East) To Leverage 2022 All-Star Weekend
Tag: Hip Hop
Converse & MTV’s Band Of Ballers Project
Converse and MTV2 collaborate on a branded entertainment project called Band Of Ballers – a celebrity three-on-three basketball tournament that brings hip hop stars to the court. Some of music’s hottest rappers will fight it out on 17 August for the 2011 ‘Golden Speaker Trophy’ – the third year thee tournament has been… Continue reading Converse & MTV’s Band Of Ballers Project
