FareShare, a UK national network of charitable food redistributors, teamed up with creative agency BMB, to leverage the 2022 FIFA Men’s World Cup and bring some festive cheer in the form of a fundraising England Football Christmas single led campaign called ‘Sweet Carol Rhymes’. The campaign title is a play on the current England… Continue reading Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single
Tag: Song
DraftKings Drop Third NBA Music Video (By Dave East) To Leverage 2022 All-Star Weekend
In Mid-February gaming company DraftKings linked up with hip hop star Dave East to drop the third track in its ‘NBA Music Video Series’ to leverage the 2022 All-Star Weekend. The music series campaign, which was developed in partnership with agency VaynerMedia, was based around three rising star hip hop artists who each produced… Continue reading DraftKings Drop Third NBA Music Video (By Dave East) To Leverage 2022 All-Star Weekend
Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign
Late September saw Atlético de Madrid roll out a musically-led campaign called ‘Partido a Partido / Match By Match’ which sets out to support those who have a different and more communal way of seeing life through the coronavirus pandemic. The charitable initiative, part of the Atlético de Madrid Foundation’s solidarity project, focuses on… Continue reading Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign
ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’
As the ICC ODI Cricket World Cup got under way, official ICC partner Uber released a three-minute tournament anthem titled ‘Way-O, Way-O’. The anthem itself was composed, produced and curated by Michael McCleary and featuring artists from five countries taking part in the World Cup: Sanam (India), Jahmiel (Jamaica), Catherine Taylor Dawson (UK), Simba… Continue reading ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’
Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem
As the ICC ODI Cricket World Cup got underway, the start of June saw Puma roll out a rap sung by musical super star Divine (who previously worked with Puma on Suede Gully) and featuring brand ambassador and India cricket captain Virat Kohli. The anthem, called #SockThem, is amplified through a film revolving around… Continue reading Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem
MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Like several others activating their IPL 7 rights, the MSM channels airing the cricket, Sony Max and Sony Six, are running a multi-phase strategy for its ‘Come On Bulaava Aaya Haiâ’ IPL 7 campaign. Developed in partnership with Havas Worldwide and the musical duo Vishal and Shekhar, the initiative’s key word ‘Bulaava’ means ‘calling’… Continue reading MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Chipotle/Willie Nelson Link On Sustainable Fast Food
Not a traditional sponsorship, but a compelling, real and relevant initiative led by an ambassador partnership saw US restaurant chain Chipotle Mexican Grill collaborate with iconic country singer Willie Nelson on its ‘Back To The Start’ campaign. Chipotle pioneered the use of organic, locally grown ingredients in the fast food sector and is… Continue reading Chipotle/Willie Nelson Link On Sustainable Fast Food
