NHL and Colorado Avalanche partner Chipotle debuted a new, on-ice mixed-reality ad during half-time of the Avalanche’s second-round Stanley Cup playoff game against the St Louis Blues which depicted a Chipotle-branded Zamboni bringing out a huge burrito bowl onto the ice. As the bowl is dropped down towards the playing surface, a VR giant… Continue reading Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience
Tag: Chipotle
Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films
14 June saw the launch of Team USA partner Chipotle’s ‘Unwrapped’ Olympic campaign which celebrates American athletes with a ‘Team Chipotle’ menu and film series. Chipotle Mexican Grill’s activation focused on helping athletes perform at their best by providing proper nutrition through real food and real ingredients and this is brought to life through… Continue reading Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films
Chipotle’s ‘Scarecrow’ Music & Game Initiative Drives Sustainability Debate
‘The Scarecrow’ is Chipotle’s fresh music and gaming campaign that continues its cause and values-led quest for wholesome, sustainable food. The music video, an animated story with a specially recorded new version of ‘Pure Imagination’ by Grammy Award-winning artist Fiona Apple, and it is effectively a companion film for the Mexican food… Continue reading Chipotle’s ‘Scarecrow’ Music & Game Initiative Drives Sustainability Debate
Chipotle/Willie Nelson Link On Sustainable Fast Food
Not a traditional sponsorship, but a compelling, real and relevant initiative led by an ambassador partnership saw US restaurant chain Chipotle Mexican Grill collaborate with iconic country singer Willie Nelson on its ‘Back To The Start’ campaign. Chipotle pioneered the use of organic, locally grown ingredients in the fast food sector and is… Continue reading Chipotle/Willie Nelson Link On Sustainable Fast Food
