Vivo activated its six-year FIFA sponsorship through a multi-stage, multi-platform campaign called ‘Give It A Shot’ which celebrated the tournament, boosted global brand awareness and promoted its new X Fold+ foldable device and X80 Pro. As well as supplying smartphones to the 2022 FIFA Men’s World Cup staff, #vivogiveitashot sought to connect passionate football… Continue reading VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative
Tag: On The Ground
Aflac’s new College Football Commercial Series Stars Deion Sanders & Nick Saban
NFL and MLB legend Deion Sanders makes his commercial debut for US life insurance giant Aflac alongside Alabama coach Nick Saban and the brand’s ubiquitous duck mascot in a college football campaign called ‘Coach Prime’ focused on unexpected medical expenses. Launched ahead of the start of the college football season – which kicked off… Continue reading Aflac’s new College Football Commercial Series Stars Deion Sanders & Nick Saban
Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Kia Motors Australia offered Australian Open fans free Uber rides in its new Seltos SUV and the initiative was promoted through a social-first campaign fronted by comedian Joel Creasey and Australian tennis star Sam Groth. Kia, the Australian Open’s longest-running major partner, partnered with Uber to offer Open fans free rides to the grand… Continue reading Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
FELGTB’s ‘The Hidden (Rainbow) Flag’ World Cup OOH Stunt Outwits Russian LGBTQ Laws
FELGTB, Spain’s largest organization for LGBTQ rights, sent activists from six different countries to Russia to bring their #HiddenFlag project to life at the FIFA World Cup. The silent outdoor protest created a human Rainbow Flag that creatively outsmarted Russia’s anti LGBTQ legislation FELGTB challenged agency LOLA MullenLowe with the following brief: How do… Continue reading FELGTB’s ‘The Hidden (Rainbow) Flag’ World Cup OOH Stunt Outwits Russian LGBTQ Laws
Nike ‘Nothing Beats A Londoner’ Ad Goes Viral As Sportswear Giant Pays Homage To UK Capital City
Nike’s latest blockbuster spot blends sport with music and culture in an attempt to mobilise Londoners through a dynamic, breathless ad featuring a galaxy of stars and citizens fronting a new campaign that is designed to showcase and support the vast array of athletic activities undertaken by those living in the UK capital. Spearheading… Continue reading Nike ‘Nothing Beats A Londoner’ Ad Goes Viral As Sportswear Giant Pays Homage To UK Capital City
UK Supermarket Iceland #PowerOfFrozen Euro 2016 Iceland FA Sponsorship
The UK frozen food retailer Iceland has, in a simple name synergy strategy, sponsored the Iceland football team at UEFA Euro 2016 with a campaign that aims to encourage British football fans to support Iceland as their ‘second team’ for the tournament. The initial idea came after fans used Twitter to send congratulatory messages… Continue reading UK Supermarket Iceland #PowerOfFrozen Euro 2016 Iceland FA Sponsorship
Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room
In its first year as the NFL’s official NFL car sponsor, Hyundai is amping up its auto activation with 4 TV spots in the Big Game which form the core of its Super Bowl activation. While the car marque has more than 400 vehicles serving as promotional cars throughout Super Bowl week, a series… Continue reading Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room
MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Like several others activating their IPL 7 rights, the MSM channels airing the cricket, Sony Max and Sony Six, are running a multi-phase strategy for its ‘Come On Bulaava Aaya Haiâ’ IPL 7 campaign. Developed in partnership with Havas Worldwide and the musical duo Vishal and Shekhar, the initiative’s key word ‘Bulaava’ means ‘calling’… Continue reading MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
