The Premier League teamed up with sportswear branding and labelling manufacturer Avery Dennison to launch the specially-designed EPL shirt for its new Hall of Fame. The Hall of Fame was unveiled in the second half of April with the induction of its first two members – Thierry Henry and Alan Shearer – who paired… Continue reading English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
Tag: Shirts
COVID Solutions: How To Fill An Empty Stadium? > FC Koln’s ‘Tifo’
When the Bundesliga returned with plenty of excitement but no fans, FC Koln ensured supporters continued to have a presence in its RheinEnergieStadion by creating a display from shirts and scarves provided by fans themselves. For their home game against Mainz on 17 May, the team’s return after a two-month suspension caused by the coronavirus pandemic,… Continue reading COVID Solutions: How To Fill An Empty Stadium? > FC Koln’s ‘Tifo’
England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill
To leverage the 2018 Autumn international, Rugby Football Union partner O2 teamed up with England rugby legend Jonny Wilkinson to launch a new ‘Skill’ for Alexa-enabled devices – the first ever in rugby. The Alex Skill, which is called ‘Wear the Rose with O2’, launched ahead of England’s opening Quilter International against South Africa.… Continue reading England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill
FELGTB’s ‘The Hidden (Rainbow) Flag’ World Cup OOH Stunt Outwits Russian LGBTQ Laws
FELGTB, Spain’s largest organization for LGBTQ rights, sent activists from six different countries to Russia to bring their #HiddenFlag project to life at the FIFA World Cup. The silent outdoor protest created a human Rainbow Flag that creatively outsmarted Russia’s anti LGBTQ legislation FELGTB challenged agency LOLA MullenLowe with the following brief: How do… Continue reading FELGTB’s ‘The Hidden (Rainbow) Flag’ World Cup OOH Stunt Outwits Russian LGBTQ Laws
Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country
The Russian ‘Never Ask’ campaign is one of the three principle strands of Nike’s World Cup marketing: the other two being ‘Going Brazilian’ (which focuses on its principle team partnership) and ‘Believe’ (which focuses on its key player ambassadors). This host country campaign is a multi sports initiative released in the days immediately leading… Continue reading Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country
Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
Led by “RonalDO & RonalDON’T”, Nike is deploying a series of endorser-focused, event-specific responsive ‘Believe…Featuring’ micro-campaigns leveraging player specific Russia 2018 on-pitch actions. The social phase combines animated content recreating career defining on-pitch events with matching interview pieces with the player discussing their approach to these key pressure moments. This strand of the… Continue reading Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
Bud Light’s ‘Dilly Dilly’ Catchphrase Banned At The Masters After Shirt/Social Ambush Campaign
Building on the memorable/annoying ‘Dilly Dilly’ catchphrase introduced during its Super Bowl campaign earlier in the year, Bud Light continues its tactics of leveraging the line through sports events by sending 1,000 shirts and caps bearing the catchphrase to Augusta for the 2018 Masters. The Masters banned yelling “Dilly Dilly” so @budlight quickly produced… Continue reading Bud Light’s ‘Dilly Dilly’ Catchphrase Banned At The Masters After Shirt/Social Ambush Campaign
Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
Puma revealed the design of the new Italy away kit through a 3D street art stunt in Bari in late August. As the sun rose over coastal southern Italy, renowned artists 3D Joe & Max drew a large crowd as they created a major mural of current Azzurri stars Verratti, Buffon and Chiellini wearing… Continue reading Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
