September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
Tag: Murals
Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country
The Russian ‘Never Ask’ campaign is one of the three principle strands of Nike’s World Cup marketing: the other two being ‘Going Brazilian’ (which focuses on its principle team partnership) and ‘Believe’ (which focuses on its key player ambassadors). This host country campaign is a multi sports initiative released in the days immediately leading… Continue reading Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country
F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Ahead of the start of the new Formula One (F1) season, the series rights-holder is rolled out its first ever brand platform, ‘Engineered Insanity’, as it aims to continue to shift brand perceptions and build a new fan-centered identity. The lights go green on the 2018 Grand Prix season in Melbourne on 25 March and… Continue reading F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
Leveraging the latest round of the Champions League (and 100 days to the start of the World Cup), official UEFA partner Pepsi launched a multi-platform ‘Love It. Live It. Football’ campaign that aims to connect art with sport to bring the beautiful game to life both on and off the pitch. The 360-degree creative… Continue reading Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
NRL Launch Pre-Season ‘This is How We League’ Brand Work (With Murals & Mobile Customisable Club Memes)
At the start of March, the NRL rolled out a new pre-season brand campaign, called ‘This Is How We League’, taking inspiration from the culture of the modern game and what it means to fans. With a focus on themes such as ‘tribalism’ and ‘egalitarian spirit’, as well as on the players and their… Continue reading NRL Launch Pre-Season ‘This is How We League’ Brand Work (With Murals & Mobile Customisable Club Memes)
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
