Ahead of the start of the new Formula One (F1) season, the series rights-holder is rolled out its first ever brand platform, ‘Engineered Insanity’, as it aims to continue to shift brand perceptions and build a new fan-centered identity. The lights go green on the 2018 Grand Prix season in Melbourne on 25 March and… Continue reading F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Tag: Melbourne Grand Prix
Lotus F1’s Music Partnership With Columbia Records
The new Formula One season roared into action in Melbourne last weekend with a victory for Kimi Räkkönen’s Lotus, which must have been music to the ears of Columbia Records which has signed a season-long sync deal with the team. This innovative partnership will see Columbia provide free regular streaming playlists on the team’s… Continue reading Lotus F1’s Music Partnership With Columbia Records
