Ahead of the start of the new Formula One (F1) season, the series rights-holder is rolled out its first ever brand platform, ‘Engineered Insanity’, as it aims to continue to shift brand perceptions and build a new fan-centered identity. The lights go green on the 2018 Grand Prix season in Melbourne on 25 March and… Continue reading F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
