PepsiCo celebrated the launch of its new lemon-lime soda brand Starry during the 2023 NBA All-Star Weekend through an omnichannel ‘Starry Hits Different’ campaign leveraging its status as the new official drink of the NBA, WNBA and NBA G League. The new soft drink activated around the 2023 NBA All-Star Weekend – held between… Continue reading New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
Tag: Soda
PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors. Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Guaraná Antarctica World Cup Campaign Offers Female Football Imagery To Other Brands
Brazilian soft drinks brand Guaraná Antarctica launched a campaign ahead of the 2019 FIFA Women’s World Cup that offers other brands to use it female footballer imagery. Launched in the second half of May and developed in harness with agency Almap BBDO, the campaign is led by a commercial featuring three of Brazil’s top… Continue reading Guaraná Antarctica World Cup Campaign Offers Female Football Imagery To Other Brands
Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and support for Team Rubicon. The initiative, which follows on from the PepsiCo brand’s new partnership with the military non-profit organisation (which pairs the skills and… Continue reading Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
Ahead of the new college football season, playoffs partner Dr Pepper launched a new campaign, ‘Fansville’, based around a fictitious town filled with college football fanatics. Launched 10 days ahead of the 2018/19 college football season, which kicks off on the last weekend of August, the soft drinks’ brand’s ‘Fansville’ parodies television show dramas. … Continue reading Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
Leveraging the latest round of the Champions League (and 100 days to the start of the World Cup), official UEFA partner Pepsi launched a multi-platform ‘Love It. Live It. Football’ campaign that aims to connect art with sport to bring the beautiful game to life both on and off the pitch. The 360-degree creative… Continue reading Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
Pepsi ambushes Coca-Cola’s official World Cup sponsorship with its ‘Now Is What You Make It’ initiative leveraging excitement around the planet’s biggest sporting event. The campaign’s title is a play on the brand’s umbrella ‘Live For Now’ big idea and the work launched on the same day great rival and official FIFA sponsor Coca-Cola’s… Continue reading Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
Celebrating soccer as a social good, Coca-Cola launches its Brazil 2014 ‘The World’s Cup’ campaign – the biggest marketing programme in its history. The global initiative is introduced by a two-minute launch story-telling spot, ‘One World, One Game’, which follows four football teams who’s players and communities have overcome life’s challenges, hardships and tragedies… Continue reading Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
