The most popular car in Brazil is the Volkswagen (VW Gol) – the Portuguese word for Goal – and, to support the national team at the 2022 FIFA Men’s World Cup, VW Brazil sent seven Brazilian-made, 2014 edition Gols back to Germany to ‘reset the balance of the footballing universe’ in reference to the infamous… Continue reading #GolDoBrasil Sees VW Send 7 ‘Gols’ To Germany As Payback For Brazil’s 7-1 2014 World Cup Loss
Tag: ALMAP BBDO
Guaraná Antarctica World Cup Campaign Offers Female Football Imagery To Other Brands
Brazilian soft drinks brand Guaraná Antarctica launched a campaign ahead of the 2019 FIFA Women’s World Cup that offers other brands to use it female footballer imagery. Launched in the second half of May and developed in harness with agency Almap BBDO, the campaign is led by a commercial featuring three of Brazil’s top… Continue reading Guaraná Antarctica World Cup Campaign Offers Female Football Imagery To Other Brands
