Leveraging the start of the 2022/3 NFL season, sportswear brand Under Armour and lead football ambassador Tom Brady launched a campaign urging Gen Z athletes to set aside toxic sports star comparisons – to stop comparing themselves to the greats – and instead to ‘Be The Athlete No One Saw Coming’. Created in-house, the… Continue reading Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Tag: Scholarship
BharatMatrimony Team Up With Cricket Star Dhoni To Urge Girls To Prioritise Education Over Marriage
BharatMatrimony, the online matrimony service, teamed up with Indian cricket icon and former national team skipper MS Dhoni to launch a campaign titled ‘Pehle Padhai Phir Shaadi’ (First Studies, Then Marriage) to empower girls to prioritise education over marriage. Conceptualized by Isobar, the commercial sets out to encourage parents to inspire and support their daughters in… Continue reading BharatMatrimony Team Up With Cricket Star Dhoni To Urge Girls To Prioritise Education Over Marriage
Planters Rewards Best Hoops Skills With $50K Scholarship In NCAA March Madness ‘Trick Shot Challenge’
Planters leveraged NCAA March Madness with the March launch of a hoops skills social ‘Trick Shot Challenge’ which offers the overall winner a $50,000 scholarship. The snack brand’s tournament activation asks consumers to submit a video of their own eyes-closed layups, reverse slam dunks and signature basketball skill on Instagram, TikTok or Twitter using… Continue reading Planters Rewards Best Hoops Skills With $50K Scholarship In NCAA March Madness ‘Trick Shot Challenge’
Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
Ahead of the new college football season, playoffs partner Dr Pepper launched a new campaign, ‘Fansville’, based around a fictitious town filled with college football fanatics. Launched 10 days ahead of the 2018/19 college football season, which kicks off on the last weekend of August, the soft drinks’ brand’s ‘Fansville’ parodies television show dramas. … Continue reading Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial. The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
